Zelena točka Trans is a distribution centre that manages a short supply chain for vegetables, fruit and other local products. The company was established in 2018 with the aim of connecting local farmers with end consumers and offering them local, fresh and healthy food.
The short food supply chain includes more than 70 local farmers, food producers and cooperatives, covering the production process in greenhouses and open fields, supported by logistics from the company’s own distribution centre and various sales channels. These include public institutions such as schools, kindergartens and homes for the elderly, private institutions such as restaurants and health resorts, the company’s own retail outlets, and the Zelena točka online store.
As a short food supply chain, Zelena točka continuously introduces innovative business models and technologies, while striving to increase the share of local and safe food on consumers’ plates. The company is also very active in raising awareness of the importance of local food producers and of safe, healthy and locally produced food.
Through the Digital Innovation Hub DIH Agrifood, Zelena točka is involved in the process of digital transformation. The company is introducing blockchain technology, which enables the traceability of produce from the field to the consumer’s table. This makes it possible to know where and by whom each piece of fruit or vegetable was produced.
In this way, consumers receive the highest possible assurance that they have purchased safely produced vegetables from the local area. To ensure transparency, traceability and trust in local food production, blockchain technology is a highly suitable solution for what is known as a short food supply chain.
