The service supports organisations in validating innovative products, services, or technological solutions in international markets through market potential assessment, collection of user feedback, and evaluation of necessary adaptations before wider deployment or commercialisation. The focus is on validating the relevance of the innovation, reducing development risks, and preparing the solution for successful adoption across different market and user environments.
What does it include?
- analysis of target markets and potential users,
- identification of key stakeholders and early adopters,
- collection and analysis of market feedback,
- validation of user needs and market potential,
- identification of required product, service, or solution adaptations,
- recommendations for further commercialisation and international scaling.
What do you gain?
A structured assessment of market potential, user feedback, and recommendations for successful entry into international markets.
Purpose of the service:
To help organisations reduce risks before commercialisation and improve the readiness of innovative solutions for international adoption and growth.