The service helps organisations prepare a comprehensive commercialisation plan for an innovative digital solution, technology, or prototype and supports the transition from development to market deployment. Activities include analysing the innovation and its market potential, identifying target users and market segments, validating commercial opportunities, and assessing readiness for market entry. Together with the organisation, experts develop a commercialisation strategy, define growth and scaling pathways, and prepare recommendations for maximising the value of innovation outcomes.
What does it include?
- analysis of the innovative solution and its market potential,
- identification of target users and markets,
- validation of market opportunities,
- development of a go-to-market strategy,
- planning of growth and scaling activities,
- recommendations for commercialisation and market adoption.
What do you gain?
A structured commercialisation roadmap supporting the successful transition from development and validation to market deployment.
Purpose of the service:
To help organisations reduce market-entry risks and increase the likelihood of successful commercialisation of digital innovations.