Partner: ITC – Inovacijsko tehnološki grozd Murska Sobota

Green point Trans is a distribution center that manages a short supply chain with vegetables, fruits and other local products. The company was founded in 2018 with the aim of connecting local farmers with end consumers and offering them local, fresh and healthy food. The short food supply chain includes more than 70 local farmers, food producers and cooperatives covering the production process in greenhouses and outdoors, with logistics from its own distribution center and various sales methods such as e.g. public institutions (schools, kindergartens, homes for the elderly, …), private institutions (restaurants, spas, …), own retail and online store – GREEN DOT. ZELANA TOČKA, as a short food supply chain, constantly introduces innovative business models and technologies and tries to increase the share of local and safe food on the plates of end customers. She is very active in raising awareness of the importance of local food producers and safe, healthy and local food.

The green point is involved in the digital transformation process through the DIH Agrifood Digital Innovation Junction. They are implementing blockchain technology that allows the tracking of produce from the field to the consumer’s table. Thus, for each piece of vegetable/fruit, we know where and who produced it. This gives the user the greatest possible guarantee that he has bought safely grown vegetables from nearby. To ensure the transparency, traceability and trust of local food production, blockchain technology (BC) represents a technology that fits into the so-called short food supply chain.

Zelena Točka Trans, z.o.o.

Green point - a short food supply chain is the proud winner in the category adopter of the most modern technologies in agri-food at the 8th Agribusiness Hi-tech Conference! Our traceability system, designed in cooperation with DIH AGRIFOOD, ITC - Innovation Technology Cluster and the Faculty of Electrical Engineering, Computer Science and Informatics of the University of Maribor, is built on blockchain infrastructure. This innovative system not only increases the confidence of our customers in the origin of vegetables and fruits, but also sets new standards of transparency. During this process, the employees of ITC and DIH AGRIFOOD partners provided us with exceptional support. ITC helped us mainly with sociological aspects, how to include farmers in the process itself and how to start convincing buyers that technology can help them with additional information. DIH AGRIFOOD partners helped us to introduce both technology and a new process within the supply chain. At the same time, we are also involved in various projects from ITC, with which we also obtained partial financing for the implementation of such a process." - Denis Topolnik, CEO